During my time at UCLA, I combined my deep interest in music with my analytical nature and love of mathematics. In my projects, I have enjoyed researching and leveraging streaming data, audience demographics, and social media insights to inform my decisions—whether for a business plan, marketing proposal, or creative project.
Over the past two years, I served as president of Cherry Pop Records, the first and only independent student-run record label at UCLA. In this role, I gained experience in kickstarting an independent label, label operations, business affairs, A&R, and digital distribution. In past projects, I researched how labels leverage relationships with DSPs to influence platform offerings, payment models, and more.
My internships in marketing and artist relations furthered my understanding of DSP-label dynamics. I developed marketing strategies for major artists and gained insight into how major labels collaborate with DSPs around releases. My interest in finding solutions to help the music industry better support artists, fans, and professionals led me to examine the issue of market oversaturation in digital music streaming and its effects on the record business in the United States in my music industry degree capstone project.
Ultimately, I intend to pursue a career in entertainment law, with the goals of solving licensing challenges in the business and advocating for artists.
PROJECTS
Includes business & legal analyses , data analytics reports, writing samples, marketing plans, and creative projects.
WORK SAMPLES
Provides samples of my work as a founding member of Cherry Pop Records and my internships at Universal Music Publishing and Universal Music Group.
RECORDING
Highlights my creative work as a vocalist, producer, songwriter, and performer.
SKILLS & MORE
SOCIAL MEDIA & STREAMING LINKS
CONTACT