WORK SAMPLES
Cherry Pop Records
At Cherry Pop Records, both as president and business affairs manager, it was my goal to foster partnerships that helped Cherry Pop grow as a business, whether that was by conducting outreach for potential sponsors, securing a distribution deal with Warner Music Group’s ADA, or bringing in talent––artists and team members alike.
In 2023, I helped kickstart the organization by drafting our first recording agreement and working with our A&R team to sign our first 5 artists. These artists each contributed tracks to Cherry Pop Vol. 1, our first compilation album. I managed the logistics for this recording project, including handling digital distribution and ensuring our team members across departments met all deadlines.
As president for the label’s second and third years, I worked alongside an all-women executive board to continue my work ensuring the label operates smoothly and focusing on bringing talent and opportunities for expansion to our organization. I am now a member of the label’s advisory board.
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1. Cherry Pop Records Information Deck
View project here.
Brief Summary of Activities, Structure, Performance, and More.
2023-2025
Signed 8 artists; inked distribution deal with ADA and publishing deal with Warner Chappell; established organization structure, training, and workflow, supervised 8-10 department heads yearly and lead staff of 70+; hosted 10 live music events
Video created by Tara Radmard; content captured by the Cherry Pop Records Photo/Video Team.
2. Recording Agreement
View project here.
Skills: Recording agreement terms, negotation, presentation of deals to artists, clear communication
Early Draft of Sample Recording Agreement for Artists.
Written as inaugural Business Affairs manager.
3. Winter 2025 Quarterly Advisory Board Report
View project here.
Skills: Professional communication with industry advisors, evaluation of business progress, creative solutions, people relations
Winter 2025
Label Highlights:
- Playlist placements on Spotify, Deezer, and Apple Music
- Established mentorship program between our staff and industry professionals
- Successful recruitment and internship cycle
- Hosted marketing & early career panel
- Attended Spotify Wrapped party with ADA
Graphic design and photos by the Cherry Pop Records Visual Media team.
4. Spring 2025 Quarterly Advisory Board Report
View project here.
Skills: Professional communication with industry advisors, evaluation of business progress, creative solutions, people relations
Spring 2025
Label Highlights:
- Created and released 3 music videos
- Successful pre-save activations for each release including physical tools and partnerships with Celsius
- Features of our artists releases by ADA
- Collaborative show with sustainable clothing organization Unravel
- Annual label showcase at Hotel Ziggy and magazine release
Graphic design and photos by the Cherry Pop Records Visual Media team.
Universal Music Publishing Group
As a global administration intern, I learned the intricacies of royalty processing and how publishing administration works in different territories for UMPG.
5. Cisco Swank Mock Publishing Pitch and Deal Offer
View artist pitch here.
View mock deal offer here.
Skills: Publishing administration, data researchInternship Capstone.
Part I: Crafted and presented a formal artist pitch to UMPG for Cisco Swank.
June 2023
Part II: Learned all of the elements involved in a formal publishing deal and presented a proposed deal for the artist and songwriter Cisco Swank.
August 2023
Universal Music Group
As a Global Marketing and Label Relations intern, I worked with external labels UMG centrally distributes such as Disney Music Group, Concord Music Group, Roc Nation, and Big Machine to provide marketing support. I proposed college and lifestyle marketing partnerships; activation, merchandise, and pop-up show ideas; and strategies for social media and UGC for each of these artists around their key releases throughout the summer of 2024.
For artists’ in-store performances at record stores in LA, I filmed content and wrote reports on the performance of each event as well as taking photos for guests and helping ensure a smooth meet-and-greet process.
I also conducted outreach to press outlets for artists’ tours, reached out to companies for lifestyle marketing and brand partnerships, and researched venues and necessary equipment for pop-up events and pricing for out-of-home advertising in cities across the US.
Skills: Presentation to and professional communication with project managers, creative marketing, content creation, presentation design, outreach, social media strategy, data research
7. Kenzie (Mackenzie Ziegler) Marketing Proposal
View project here.
Proposed to Hollywood Records (Disney Music Group).
June 2024
Highlights
- Sidecar doughnuts partnership
- Southern California Sorority partnership
- Kenzie’s Closet: One-of-One Merchandise
- Kenzie for Omighty and Glossier
- Flea market pop-up with Silly Little Tops
8. Denzel Curry Marketing Proposal
View project here.
Proposed to Concord Music Group.
August 2024
Highlights
- Pop-up recording booth
- Grillz activation
- Physical tools: tooth gems, designed duct tape, playing cards
- Duct Tape guerilla marketing
- Traveling custom bus
- Funko Pop collaboration
- Interactive video-game style website
9. Maeta Marketing Proposal
View project here.
Proposed to Roc Nation.
July 2024
Highlights
- Love letters mailbox tour activation
- Beach picnic listening party
- Heart candy physical tools
- Scavenger hunt activation
- Styled by Maeta Pop-up
10. Frayne Vibez Marketing Proposal
View project here.
Proposed to Hidden Beach Recordings.
July 2024
Highlights
- Good Vibez Universe interactive website
- Animated interactive music video
- Collaboration with Chicago-based streetwear
- Physical tools: jacket patches, school supplies
- Custom comic book: partnership with Chicago-based store and giveaway
- Ice cream and pizza shop partnership
- Twitch streaming series
© ELENA FLAUTO 2025